UI Design, 11 Weeks

Fisher Investments

Breadth 4

Overview

Fisher came to Fantasy wishing for assistance with creating a completely new web experience for their users.

The primary goal of the experience is to assist those in pre-retirement as well as in retirement to better plan their financial future while in retirement age.

My role

I worked within a cross-functional team that included 1 project manager, 1 content writer, 2 UI designers, 2 UX designers, and 1 UX design intern.

I was a UI designer for this project in 2022 for 3 months where I ideated early concepts and visual directions, presented regularly to leadership and stakeholders, user and usability tested, and delivered final assets for production.

Landing page versions

The MVP

A MVP (minimum viable product) is a process for creating a production-ready product based on collaboration with users that undergoes continuous iterations and improvements until a “final” product is created. It is mainly based on quantitative data and qualitative customer feedback.

To strengthen our design process, we created a MVP to help identify friction points and evaluate values the product has on Fisher Investments and its customers.

Versions of the MVP

Versions of the MVP

Landing page, Scenario Builder, & Loader

Landing page versions
Landing page
Breadth 4
Landing page
Scenario Builder
Scenario Builder
Loader example
Loader

The Outcome

Moodboard
Look & Feel Moodboards
Direction 1
Direction 1
Direction 2
Direction 2
Direction 3
Direction 3
Breadth 1
Illustration Narrative & Style exploration
Design system
Design System
GIF
Creating a Profile from the Landing Page
GIF
Updating your Scenario
GIF
Overview of User's Scenario

Phase 2

Quick Fixes
Overview of each page and module
Breadth 3
After having a version live for a few weeks and getting feedback from users, we found there were some quick UX and UI updates we could make to enhance the experience.

My Takeaways

Prior to Fisher Investments, I've never fully worked within a completed design system. With this opportunity, I learned how to establish a design system and help it grow, all while considering information hierarchy and learning how the user consumes content.

The landing page of this project was also an important feature and during its exploration and implementation, I learned how to create a page narrative and visual story. While doing so, I also got to know what it's like to collaborate with a producer, content, and developer team.

Let's chat! 🍵

Interested in working together? Have some questions about my portfolio? Wanna just say hi?

I'd love to chat over some tea or coffee. Feel free to reach out to me on LinkedIn or at vividieph.@gmail.com

For work inquiries, please fill out this quick form so that I can learn more about you and your needs! I specialize in UX/UI Design and branding. I am open to projects such as logo design + brand identity, merch design, flyers, and more!

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